Sydney Jones-Wright

Associate Director of Executive Communications
Vanderbilt University

Sydney Jones-Wright is a dedicated higher education communications, digital marketing, and social media professional with over six years of experience. Throughout her career, Sydney has held various roles, including Social Media Specialist, Associate Director of Social Media and Communications, Director of Digital Media Services at Jacksonville State University, and is currently the Associate Director of Communications at Vanderbilt University.

At Vanderbilt, Sydney is critical in managing all strategic communication efforts for the Chancellor and the Provost. As the Associate Director of Executive Communications, Sydney oversees internal and external communications on behalf of the Provost and manages official social media platforms. She is also instrumental in coordinating communications between the six academic deans, working closely with on-campus partners to ensure all messaging aligns with the Vanderbilt vision.

Sydney Jones-Wright’s Session

12:15 p.m.–1:00 p.m. Pacific — Tuesday, October 24, 2023

Panel: How to Choose the Right Social Media Platforms for Your Institution

This panel will discuss:

  • An overview of which platforms our panelists are most active on and why
  • The research and strategy that can help you decide when a new platform makes sense for your brand, including examples of recent new profile launches from our panelists
  • When, why, and how to say no to new platform suggestions, including examples
  • How to decide when it may be time to sunset a profile
  • How analytics and audience insights can help you determine where you should be active
  • When to (or not to) duplicate content across platforms by identifying the purpose of your post
  • Leveraging different platforms for different kinds of content and communications
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