Mandy Sullivan

Director of Social Media Strategy
UC San Diego

Mandy Sullivan is the Director of Social Media Strategy at UC San Diego. In her current role, Mandy oversees the management of the University's flagship and alumni social media accounts and collaborates with the 150+ social media marketers across campus. She has a passion for creating engaging content and having fun on social. To help with that and reach student audiences, she launched a team of 6 student social media ambassadors dedicated to crafting content for the University's Instagram and TikTok channels.

Mandy has spent over a decade in the digital marketing industry, working in-house and at various marketing agencies. Her portfolio includes work with brands such as SeaWorld, Blundstone, Asics, Ikon Pass, and many others. 

When she's not busy making social media magic happen, Mandy enjoys traveling to new destinations, hiking, roller skating, or unplugging with some yoga.

Mandy Sullivan’s Session

10:30 a.m.–11:15 a.m. Pacific — Monday, October 23, 2023

Panel: Integrating UGC into Your Social Strategy

User-generated content (UGC) can be an incredible addition to your content strategy. It provides an authentic view of your campus that marketers may not always be able to capture independently and is a great opportunity to represent students, alumni, and faculty perspectives.

This panel will discuss:

  • How to find the highest-quality UGC to feature on your channels (through running contests and other initiatives)
  • Examples of UGC that have driven notable engagement from various audiences (students, alumni, faculty)
  • How to get creative teams and administration to buy into UGC over polished, full-production videos/content pieces
  • Your checklist for using UGC properly: asking for permission, vetting someone’s account/affiliation with your school, giving credit, etc.
  • How UGC contributes to brand storytelling and building campus community
  • Tracking the success of your UGC
Check out our early bird ticket prices!
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