Social Media Marketing Strategy for Higher Education

Dr. Carrie Phillips’s Session

8:00 a.m.–8:45 a.m. Pacific — Monday, October 23, 2023

Navigating the Enrollment Cliff: We All Have a Role

We've heard about the enrollment cliff and its impact on higher education. For her dissertation, Dr. Carrie Phillips researched marketing strategies universities might consider to help mitigate this cliff. After visiting with chief marketing officers, this session has insights about what they're doing to prepare.

We'll start with a high-level overview of the enrollment cliff, followed by a deep dive into how social media managers can play a day-to-day role in helping position your university for success. As you look to navigate change at your institution, this session is a great place to start.

Takeaways:

Familiarity with the enrollment cliff and how it will impact higher education
Understanding some of the current big-picture challenges facing our profession
Insights on how social media managers can help serve as a change agent
Practical tips on how social media can help institutions better leverage their university identity