Abby Wood Meczywor

Abby Wood Meczywor is the associate director of digital strategy at Williams College in Williamstown, Massachusetts. She is responsible for the ongoing leadership and development of the college’s social media strategy and other digital platforms, providing analytics-based guidance to the Office of Communications and campus colleagues and guiding the development of digital campaigns around special projects, priorities, and events. Abby has an extensive background in digital marketing and content creation at for-profit and non-profit organizations and previously led marketing efforts at a world-renowned dance festival. She holds a B.A. from Williams College and an M.A. from Columbia University Graduate School of Journalism.