SMSsummit Higher Ed — Day 1

October 23 and 24 include sessions focused on higher education social media marketing for colleges and universities. Join 30-minute sessions and panels, including a live chat stream, followed by 15 minutes of live Q&A with the audience. Plus, speaker-led roundtable discussions!

Monday, October 23, 2023

7:55 a.m.–8:00 a.m. Pacific

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Elizabeth R. Hornsby, Ph.D.
Asst. Professor & Graduate Coordinator, Dept. of Comms and Media Studies
Southeastern Louisiana University

8:00 a.m.–8:45 a.m. Pacific

8:45 a.m.–9:30 a.m. Pacific

Join one of our small-group video roundtable discussions to share new ideas with your peers. Speakers will lead these discussions. There will also be open networking tables to meet and greet other attendees.

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Katie Falcone
Content Marketing Manager
UC Santa Barbara
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Chantell Cosner
Marketing & Communications Director
Washington State University - Spokane

9:30 a.m.–9:45 a.m. Pacific

9:45 a.m.–10:30 Pacific

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John Reid
President
Glacier Communications

10:30 a.m.–11:15 a.m. Pacific

Panel

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MODERATOR
Sarah Barnes

Associate Director, Communications and Marketing
Harvey Mudd College
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Cody Soto
Director of Social Media & Digital Engagement,
Baylor University Athletics
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Mandy Sullivan
Director of Social Media Strategy
UC San Diego
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Maya Wesby
Social Media Manager
Harvard Graduate School of Education

11:15 a.m.–11:45 a.m. Pacific

11:45 a.m.–12:30 p.m. Pacific

Case Study

12:30 p.m.–1:15 p.m. Pacific

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Carrie Phillips, Ed.D.
Chief Communications and Marketing Officer
University of Arkansas at Little Rock

1:15 p.m.– 2:00 p.m. Pacific

Panel

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Jamie Lewis
Senior Social Media Manager
University of Georgia
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Elissa Fontenot
Assistant Director - Digital
Texas State University (TXST)
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TC Clark
Executive Social Media Specialist
University of California, Davis

2:00 p.m. Pacific

SMSsummit Higher Ed — Day 2

Tuesday, October 24, 2023

8:00 a.m.–8:15 a.m. Pacific

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Elizabeth R. Hornsby, Ph.D.
Asst. Professor & Graduate Coordinator, Dept. of Comms and Media Studies
Southeastern Louisiana University

8:15 a.m.–9:00 a.m. Pacific

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Lawerence Synett
Director of Social Media
University of Colorado Denver

9:00 a.m.–10:00 a.m. Pacific

Join one of our small-group video roundtable discussions to share new ideas with your peers. Speakers will lead these discussions. There will also be open networking tables to meet and greet other attendees.

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Elissa Fontenot
Assistant Director - Digital
Texas State University (TXST)

10:00 a.m.–10:15 a.m. Pacific

10:15 a.m.–11:00 a.m. Pacific

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Hillary Smith
Assistant Director of Social Media
Clemson University

11:00 a.m.–11:45 p.m. Pacific

Panel

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Joel Villarini Falbe
Director of Social Media
Florida International University
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Jenny Li Fowler
Director of Social Media Strategy
Massachusetts Institute of Technology
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Nicole Cho
Social Media Manager
Caltech

11:45 a.m.–12:15 p.m. Pacific

12:15 p.m.–1:00 p.m. Pacific

Panel

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Angela M. Douglas
Social Media Specialist
UTHealth Houston
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Abby Wood Meczywor
Associate Director of Digital Strategy
Wiliams College

1:00 p.m.–1:45 p.m. Pacific

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Mary Olivieri
President
2.718 Marketing

1:45 p.m. Pacific

SMSsummit Higher Ed Workshops

Join us for hands-on, small-group sessions with activities and discussions, led by experienced trainers. These sessions can be added to your summit registration for an additional fee.

Wednesday, October 25, 2023

8:00 a.m.–11:00 a.m. Pacific

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Laurie Roberts
Social Media Manager
Johnson & Wales University
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Lawerence Synett
Director of Social Media
University of Colorado Denver
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Moriah Walker
Social Media Manager
UNC Charlotte

SMSSummit Corporate Brand Workshops

8:00 a.m.–11:00 a.m. Pacific

11:00 a.m.–12:00 p.m. Pacific

12:00 p.m.–3:00 p.m. Pacific

SMSsummit Corporate — Live Virtual Conference

October 26 & 27 are 30-minute sessions and panels, including a live chat stream, followed by 15 minutes of live audience Q&A with the speaker(s).

Thursday, October 26, 2023

8:00 a.m.–8:15 a.m. Pacific

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Elena Koutsavakis
Owner, Chief Igniter
BOOM Strategies

8:10 a.m.–8:40 a.m. Pacific

8:40 a.m.–9:10 a.m. Pacific

9:10 a.m.–9:30 a.m. Pacific

9:30 a.m.–9:45 a.m. Pacific

Thought Leader Spotlight

9:45 a.m.–10:30 a.m. Pacific

Panel

10:30 a.m.–11:00 a.m. Pacific

11:00 a.m.–11:30 a.m. Pacific

11:30 a.m.–12:15 p.m. Pacific

Thought Leader Spotlight

12:15 p.m.–12:45 p.m. Pacific

Panel

12:45 p.m.–1:00 p.m. Pacific

1:00 p.m.–1:30 p.m. Pacific

1:30 p.m. Pacific

SMSsummit Corporate — Live Virtual Conference

Friday, October 27, 2023

8:00 a.m.–8:10 a.m. Pacific

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Elena Koutsavakis
Owner, Chief Igniter
BOOM Strategies

8:10 a.m.–8:40 a.m. Pacific

8:40 a.m.–9:10 a.m. Pacific

9:10 a.m.–9:30 a.m. Pacific

9:30 a.m.–9:45 a.m. Pacific

Thought Leader Spotlight

9:45 a.m.–10:30 a.m. Pacific

Join one of our small-group video roundtable discussions to share new ideas with your peers. Speakers will lead these discussions. There will also be open networking tables to meet and greet other attendees.

READ MORE

10:30 a.m.–11:00 a.m. Pacific

11:00 a.m.–11:30 a.m. Pacific

11:30 a.m.–11:45 p.m. Pacific

Thought Leader Spotlight

11:45 a.m.–12:30 p.m. Pacific

Panel

12:30 p.m.–12:45 p.m. Pacific

12:45 p.m.–1:30 p.m. Pacific

Panel

1:30 p.m. Pacific

Higher Ed On-Demand Sessions

You have unlimited access to these talks — watch when and where you want!

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Melinda Lammert
Social Media Manager
University of Colorado Denver