SMSsummit Higher Ed — Day 1

October 23 and 24 include sessions focused on higher education social media marketing for colleges and universities. Join 30-minute sessions and panels, including a live chat stream, followed by 15 minutes of live Q&A with the audience. Plus, speaker-led roundtable discussions!

Monday, October 23, 2023

7:55 a.m.–8:00 a.m. Pacific

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Elizabeth R. Hornsby, Ph.D.
Innovation Strategist and Adjunct Professor of Communication
Southern University at New Orleans

8:00 a.m.–8:45 a.m. Pacific

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Dr. Carrie Phillips
Chief Communications and Marketing Officer
University of Arkansas at Little Rock

8:45 a.m.–9:30 a.m. Pacific

Join one of our small-group video roundtable discussions to share new ideas with your peers. Speakers will lead these discussions. There will also be open networking tables to meet and greet other attendees.

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Katie Falcone
Content Marketing Manager
UC Santa Barbara
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Ashli Weiss
Attorney
KP Law
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Aliza Rosen
Digital Content Strategist
Johns Hopkins Bloomberg School of Public Health
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Chantell Cosner
Marketing & Communications Director
Washington State University - Spokane
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Ellen Doepke
Director of Social Media
Michigan State University
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Kate Flynn
Associate Director of Digital Engagement and Social Strategy
Carnegie Mellon University

9:30 a.m.–9:45 a.m. Pacific

9:45 a.m.–10:30 Pacific

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John Reid
President
Glacier Communications

10:30 a.m.–11:15 a.m. Pacific

Panel

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MODERATOR
Sarah Barnes

Associate Director, Communications and Marketing
Harvey Mudd College
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Cody Soto
Director of Social Media & Digital Engagement
Baylor University Athletics
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Mandy Sullivan
Director of Social Media Strategy
UC San Diego
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Maya Wesby
Social Media Manager
Harvard Graduate School of Education

11:15 a.m.–11:45 a.m. Pacific

11:45 a.m.–12:30 p.m. Pacific

Case Study

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Nick Moran
Director of Audience Development
Johns Hopkins Bloomberg School of Public Health

12:30 p.m.–1:15 p.m. Pacific

Case Study

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Christina Chin
Social & Digital Content Strategist
University of British Columbia, Okanagan Campus

1:15 p.m.– 2:00 p.m. Pacific

Panel

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MODERATOR
Erica Colaianne

Director of Social Media
University of Michigan
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Jamie Lewis
Senior Social Media Manager
University of Georgia
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Elissa Fontenot
Assistant Director - Digital
Texas State University (TXST)
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TC Clark
Executive Social Media Specialist
University of California, Davis

2:00 p.m. Pacific

SMSsummit Higher Ed — Day 2

Tuesday, October 24, 2023

8:00 a.m.–8:15 a.m. Pacific

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Elizabeth R. Hornsby, Ph.D.
Innovation Strategist and Adjunct Professor of Communication
Southern University at New Orleans

8:15 a.m.–9:00 a.m. Pacific

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Lawerence Synett
Social Media Manager
Johns Hopkins University Advanced Academic Programs

9:00 a.m.–9:45 a.m. Pacific

Join one of our small-group video roundtable discussions to share new ideas with your peers. Speakers will lead these discussions. There will also be open networking tables to meet and greet other attendees.

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Elissa Fontenot
Assistant Director - Digital
Texas State University (TXST)
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Erica Colaianne
Director of Social Media
University of Michigan
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Audrey Fenske
Social Media Coordinator - Duke Alumni Engagement and Development
Duke University
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Shanel Maurer
Social Media Specialist, Enrollment
The University of Akron
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Chris Boutet
Director, Content Innovation
University of Toronto
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Shelley Farmer
Associate Director of Communications and Social Media
Barnard College

9:45 a.m.–10:15 a.m. Pacific

10:15 a.m.–11:00 a.m. Pacific

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Hillary Smith
Assistant Director of Social Media
Clemson University

11:00 a.m.–11:45 a.m. Pacific

Panel

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MODERATOR
Liz Harter

Senior Social Media Manager
University of Notre Dame
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Joel Villarini Falbe
Director of Social Media
Florida International University
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Jenny Li Fowler
Director of Social Media Strategy
Massachusetts Institute of Technology
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Nicole DeRuiter Cho
Social Media Manager
Caltech

11:45 a.m.–12:15 p.m. Pacific

12:15 p.m.–1:00 p.m. Pacific

Panel

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MODERATOR
Sydney Jones-Wright

Associate Director of Executive Communications
Vanderbilt University
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Angela M. Douglas
Social Media Specialist
UTHealth Houston
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Abby Wood Meczywor
Associate Director of Digital Strategy
Wiliams College
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Deanna Stevens Ulrich
Director of Digital Content
Kent State University

1:00 p.m.–1:45 p.m. Pacific

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Mary Olivieri
Chief Innovation Officer
The Motion Agency
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Brett Gerrish
Senior Account Executive, PR & Social Media
2.718 Marketing

1:45 p.m. Pacific

SMSsummit Higher Ed Workshops

Join us for hands-on, small-group sessions with activities and discussions, led by experienced trainers. These sessions can be added to your summit registration for an additional fee.

Wednesday, October 25, 2023

8:00 a.m.–11:00 a.m. Pacific

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Laurie Roberts
Director of Digital Communications
Johnson & Wales University
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Lawerence Synett
Social Media Manager
Johns Hopkins University Advanced Academic Programs
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Moriah Walker
Social Media Manager
UNC Charlotte

SMSSummit Corporate Brand Workshops

8:00 a.m.–11:00 a.m. Pacific

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Andres Marquez
Growth Marketing Consultant
Results First Marketer

11:00 a.m.–12:00 p.m. Pacific

12:00 p.m.–3:00 p.m. Pacific

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Michelle Nguyen
President & Chief Strategist
Super Duper Studios

SMSsummit Corporate — Live Virtual Conference

October 26 & 27 are 30-minute sessions and panels, including a live chat stream, followed by 15 minutes of live audience Q&A with the speaker(s).

Thursday, October 26, 2023

8:00 a.m.–8:10 a.m. Pacific

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Elena Koutsavakis
Owner, Chief Igniter
BOOM Strategies

8:10 a.m.–8:40 a.m. Pacific

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Brittany Cabriales
Head of Social Media
GoFundMe

8:40 a.m.–9:10 a.m. Pacific

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Rachel McGrew
Head of Social Media Strategy
Bayer

9:10 a.m.–9:30 a.m. Pacific

9:30 a.m.–9:45 a.m. Pacific

Thought Leader Spotlight

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Kina De Cordoba
Video Content Expert
PlayPlay

9:45 a.m.–10:30 a.m. Pacific

Panel

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MODERATOR
Lindsey Harrison Barber

Owner/CEO
SocialCents Media
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Robyn Nissim
CEO + Founder
Social Proof Agency
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Dace de la Foret
Director, Social Media
Nationwide

10:30 a.m.–11:00 a.m. Pacific

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Lexi Federico
Manager, Paid Social
Walgreens

11:00 a.m.–11:45 a.m. Pacific

11:45 a.m.–12:15 p.m. Pacific

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Bethany Bulloch
PR & Social Media Manager
Mixhers

12:15 p.m.–12:45 p.m. Pacific

Panel

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MODERATOR
Carley Cori

Director, Social Media and Engagement
Stony Brook Medicine
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Lauren Kwiatek
Social Media and Creative Design Manager
Farmers Insurance
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Jared Siegel
Vice President - Head of Social Media, Commercial Banking
JPMorgan Chase & Co
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Diego Aguilar
Senior Content Manager
NBC Universal

12:45 p.m.–1:00 p.m. Pacific

1:00 p.m.–1:30 p.m. Pacific

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Jacob Shipley
Head of Social
Benzinga

1:30 p.m. Pacific

SMSsummit Corporate — Live Virtual Conference

Friday, October 27, 2023

8:00 a.m.–8:10 a.m. Pacific

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Elena Koutsavakis
Owner, Chief Igniter
BOOM Strategies

8:10 a.m.–8:40 a.m. Pacific

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Kelley Myers
Director, Consumer Social
Microsoft

8:40 a.m.–9:10 a.m. Pacific

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Harshada Deshpande
Senior Social Media Manager
Revenuewell

9:10 a.m.–9:30 a.m. Pacific

9:30 a.m.–9:45 a.m. Pacific

Thought Leader Spotlight

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Thomas Kramer
Co-Founder & CEO
Measure Studio

9:45 a.m.–10:30 a.m. Pacific

Join one of our small-group video roundtable discussions to share new ideas with your peers. Speakers will lead these discussions. There will also be open networking tables to meet and greet other attendees.

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Ruben Ruiz
Social Media Manager
Roblox
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Katie McKiever
Social Media Consultant
Katie McKiever LLC
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Carley Cori
Director, Social Media and Engagement
Stony Brook Medicine
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Ryan Mitchell
Manager, Social Media
Vertex Inc.
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Ashli Weiss
Attorney
KP Law

10:30 a.m.–11:00 a.m. Pacific

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Josh Hayes
Director of Social Media & Influencer Marketing
Zendesk

11:00 a.m.–11:30 a.m. Pacific

11:30 a.m.–11:45 p.m. Pacific

Thought Leader Spotlight

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Kate Kenner Archibald
Chief Marketing Officer
Dash Hudson

11:45 a.m.–12:30 p.m. Pacific

Panel

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MODERATOR
Sean Reed

Director of Social Media
STERN Advertising Agency
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Justin McGinnis
Vice President, Search
Syneos Health
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Tyler Wentworth
Senior Director of Social Media
IPSY
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Frank Gregory
Social Intelligence Lead
Nestlé USA

12:30 p.m.–12:45 p.m. Pacific

12:45 p.m.–1:30 p.m. Pacific

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Teyanna Marx
Director, Social Media
Filament
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Brittany Kubovec
Social Media Associate
Land O’Lakes, Inc. (Purina Animal Nutrition)
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Mikayla Tibbetts
Manager – Social Media
Filament

1:30 p.m. Pacific

Higher Ed On-Demand Sessions

You have unlimited access to these talks — watch when and where you want!

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Shannon O'Brien
Director of Editorial & Social Media
Wellesley College

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Ashley Villanueva
Director, Marketing & Communications, Fung Institute for Engineering Leadership
UC Berkeley College of Engineering

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Shanel Maurer
Social Media Specialist, Enrollment
The University of Akron

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Kate Flynn
Associate Director of Digital Engagement and Social Strategy
Carnegie Mellon University

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Ashlee Brown
Assistant Director of Social Media
Columbia University Irving Medical Center

3:00pm

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Audrey Fenske
Social Media Coordinator - Duke Alumni Engagement and Development
Duke University

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Andy Pondillo
Sr. Content Solutions Consultant
LinkedIn