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Alright, folks, get ready to learn how to make those Gen Z-ers double-tap and swipe up like there's no tomorrow. Glacier’s presentation explores the latest trends and insights on advertising to Gen Z, a highly influential and digitally-savvy group. We'll delve into the unique characteristics of this demographic, including their values, behaviors, and preferences regarding digital platforms. Through case studies and best practices, we'll examine successful campaigns that have effectively targeted Gen Z audiences on popular social media channels like TikTok, Instagram, Snapchat, and YouTube.
Attendees will walk away with an understanding of how to engage and connect with this key demographic, including tips on creating authentic, relatable, and visually compelling content that resonates with Gen Z. And who knows, maybe you'll even start using words like 'yeet' and 'lit' without feeling ‘cheugy’.