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This panel will discuss successful strategies for managing social media on behalf of university leadership.
Discussion topics include:
- How to introduce new leadership to a university community and plan a presidential transition
- Finding the best opportunities for your leadership to interact with your online community
- Optimizing your leadership’s digital abilities and setting leadership up for success early in their tenure
- Tapping into your leaders’ authenticity
- Dealing with difficult subjects and when/how to engage
- Taking calculated risks and having fun
Erica Colaianne
Director of Social Media
University of Michigan
Jamie Lewis
Senior Social Media Manager
University of Georgia
Elissa Fontenot
Assistant Director - Digital
Texas State University (TXST)
TC Clark
Executive Social Media Specialist
University of California, Davis