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This panel will discuss successful strategies for managing social media on behalf of university leadership.
Discussion topics include:
- How to introduce new leadership to a university community and plan a presidential transition
- Finding the best opportunities for your leadership to interact with your online community
- Optimizing your leadership’s digital abilities and setting leadership up for success early in their tenure
- Tapping into your leaders’ authenticity
- Dealing with difficult subjects and when/how to engage
- Taking calculated risks and having fun
Erica Colaianne
Director of Social Media
University of Michigan
Jamie Lewis
Senior Social Media Manager
University of Georgia
Elissa Fontenot
Executive Director of Digital Marketing
Texas State University (TXST)
TC Clark
Executive Social Media Specialist
University of California, Davis