Back to Agenda

Looking forward to this session? Share it!

This panel will discuss successful strategies for managing social media on behalf of university leadership. 

Discussion topics include:

  • How to introduce new leadership to a university community and plan a presidential transition
  • Finding the best opportunities for your leadership to interact with your online community 
  • Optimizing your leadership’s digital abilities and setting leadership up for success early in their tenure
  • Tapping into your leaders’ authenticity
  • Dealing with difficult subjects and when/how to engage
  • Taking calculated risks and having fun

Erica Colaianne
Director of Social Media
University of Michigan


Jamie Lewis
Senior Social Media Manager
University of Georgia

Elissa Fontenot
Assistant Director - Digital
Texas State University (TXST)

TC Clark
Executive Social Media Specialist
University of California, Davis