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It’s taken for granted that social media is a way to broadcast your content. That’s not its most powerful use, though. Social media is about turning your followers into ambassadors who want to share your content with others. That’s one of the best ways you’re going to reach people who don’t already know about you and your school, and it’s one of the most powerful ways to keep your followers engaged.

In this talk, Nick Moran will share some of the strategies his award-winning team has used at the Johns Hopkins Bloomberg School of Public Health. He’ll explain why it’s important to build “Easter eggs” into your content, and how small details can increase the reach of a post by factors of ten.

Takeaways from this talk:

  • A rubric for determining which platforms you should prioritize
  • An example workflow you can adapt for working with faculty at your institution
  • An understanding of the small and large decisions that go into making shareable content

Nick Moran
Director of Audience Development
Johns Hopkins Bloomberg School of Public Health