Back to Agenda

Looking forward to this session? Share it!

When it comes to social media advertising, where do you begin? Selecting the correct creative, placements, and budget can be overwhelming. And once the ads are live, where do you go from here? What does success look like during and afterward? This session will teach you how to set up and prepare for a social media campaign properly. We'll cover KPIs to monitor during the campaign to ensure optimization and reporting structures for your team and leadership.


Hillary Smith
Assistant Director of Social Media
Clemson University