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This panel will discuss:

  • How to prepare your team for a crisis through tabletop and other exercises
  • How and when to use social media listening and monitoring
  • The importance of communicating context
  • Why documentation should always be a part of your strategy
  • Health/safety crises versus reputation crises and examples of how your team can approach each
  • Tools that are available to help your team handle a crisis

Liz Harter
Senior Social Media Manager
University of Notre Dame


Joel Villarini Falbe
Director of Social Media
Florida International University

Jenny Li Fowler
Director of Social Media Strategy
Massachusetts Institute of Technology

Nicole DeRuiter Cho
Social Media Manager