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Whether you love or hate it, data might be the most essential tool in a social media manager's toolbelt. But what should you be tracking, and how should you report it? 

During this session, attendees will learn that there is no one-size-fits-all regarding social media reporting. They'll leave with best practices on what metrics to pull, how to cross-analyze them, and how to break those numbers down in a digestible way for all those to understand.


Lawerence Synett
Social Media Manager
Johns Hopkins University Advanced Academic Programs