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The stories you write and publish on your college’s website to highlight student life, academic pursuits, and more can be approached from several angles to allow for greater storytelling opportunities, reach, and engagement on social media. Shannon O’Brien, director of editorial and social media at Wellesley College, will discuss how she and her colleagues consider story pitches, determining which stories work best as written pieces, which are best highlighted on social media (and how), and which should have a variety of components, from companion videos to Spotify playlists.  

Join this session and discover:

  • A framework for thinking holistically about storytelling
  • A discussion about platforms and how to reach your key audiences
  • Tips for recognizing opportunities to diversify your approach

Shannon O'Brien
Director of Editorial & Social Media
Wellesley College