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Your university spends four years building a relationship with each and every student. Don’t let that love fizzle out after they get their diploma!

Social media platforms have become ideal tools for networking and building communities, making them an obvious choice for staying connected with your alumni base. Drawing from personal examples and case studies, we will explore successful social media initiatives that have strengthened alumni engagement, participation, and sentiment.

In this session, you will learn:

  • How to find where social media fits into your communications mix
  • How to craft compelling social media content specifically tailored to alumni audiences without burning your team (or yourself) out
  • How a paid strategy can help you grow your following and reach more alumni
  • How to track your success and continuously optimize your strategies and tactics
  • How to avoid frustrating pitfalls and navigate the ever-changing landscape of social media with your sanity intact

This session will equip you with the knowledge and tools to cultivate a vibrant, engaged alumni community, drive positive sentiment and support your organizational goals via social media.


Kate Flynn
Associate Director of Digital Engagement and Social Strategy
Carnegie Mellon University