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Are you looking to generate new and qualified leads, convert leads into applicants, or diversify your application pool? 

Attend this session for a crash course on developing an effective digital marketing strategy for student recruitment. This is a session you’ll find valuable for any budget or staffing level! While most examples will center on graduate student recruitment, many tips will be relevant and transferable to undergraduate recruitment.  

You’ll learn how to:

  • Determine your marketing budget and staffing abilities
  • Identify your desired audience and most effective platforms
  • Develop a strong lead form page with website tracking enabled
  • Reiterate and refine your copy and creative for effective results

Ashley Villanueva
Director, Marketing & Communications, Fung Institute for Engineering Leadership
UC Berkeley College of Engineering