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Do you need help finding the right content that resonates with your audience? During this session, learn how to optimize social media content for various platforms. Explore why platform-specific content is crucial for effective communication and how it can help increase engagement and reach. The session will also emphasize the importance of consistency across platforms and the benefits of a data-driven approach to content strategy. Attendees will leave the session with practical tips and best practices for tailoring their graphics and copy to achieve maximum impact on each social media platform.


Shanel Maurer
Social Media Specialist, Enrollment
The University of Akron