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Who doesn't want to jump on a social media trend? They're fun and relatable, increase engagement, and boost your profile. However, it's a slippery slope regarding which trends a university should and shouldn't participate in. In this presentation, we will take an in-depth look at social trends that are great for a school or university and those that may not work.

You'll learn:

  • How to know what makes something a social media trend
  • Ways to identify if you should or should not participate
  • Thinking through content creation based on a trend
  • Best practices for what to do when you decide you'd like to join one

Melinda Lammert
Social Media Manager
University of Colorado Denver