Deanna Stevens Ulrich

Director of Digital Content
Kent State University

Deanna Stevens Ulrich serves as the Associate Director of Digital Content within University Communications and Marketing at Kent State University. She is responsible for managing the university’s institutional social media accounts, along with developing and implementing strategy for the university’s and presidential social media presence. She also assists various partners across the university’s eight-campus system with best practices, guidance and maintaining university brand standards. Deanna graduated from Kent State with B.S. in Journalism and Mass Communications and Northwestern University with a M.A in Sports Administration.

Deanna Stevens Ulrich’s Session

12:00 p.m.–12:45 p.m. PT — Monday, October 21, 2024

Panel: Content Creation - Brainstorming, Resourcing, and Planning to Stay Consistent

Creating an effective content strategy requires that marketers be thoughtful, flexible, and creative. Panelists will explore approaching content strategically, along with the nuts and bolts of ways marketers can stay consistent.

Discuss topics include:

  • Mapping content to institutional goals and priorities
  • Strategy tools available to make long-term content planning accessible and approachable
  • Working internally and externally to develop collaborative content
  • Planning for recurring events and balancing consistency vs. creativity
  • How to leverage repurposing content and posting cadence to your advantage
  • Finding content inspiration beyond your industry 
  • Tackling content creation planning while balancing other social media priorities
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