Shelley Farmer

Associate Director of Communications and Social Media
Barnard College

Shelley Farmer is a social media manager and publicist who has worked at Barnard College, the Brooklyn Academy of Music, and Film Forum and has also worked on projects with the Vilnius International Film Festival and many independent film campaigns. She earned her Masters in Creative Writing from Oxford in 2023 and her BA in Russian Language and Literature from Barnard College.

Shelley Farmer’s Session

1:15 p.m.–2:00 p.m. PT — Monday, October 21, 2024

Panel: Tools for Higher Ed Marketers: Social Media, Content Creation, Calendars, Time Management & More

The right tech stack can massively impact a marketer’s efficiency, time management, and output. During this panel, marketers will compare tools they’ve seen make the biggest impact on their day-to-day work and the best use cases for them. 

Discussion topics include:

  • Reviews of social media tools across various categories, including content creation, calendars, time management, social media listening, and more
  • The role of tools in coordinating content plans with other social media marketers across campus
  • How tools can support content planning in the short-term and long-term
  • Noteworthy tools that support the time and budget constraints of the solo social media team
Check out our early bird ticket prices!
Copyright © 2024 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct