Cesar Caballero

Social Media Strategist
Texas Transportation Institute - Youth Transportation Safety Program

Since the age of 5, Cesar Caballero has been enthralled by movies. His adult self is not too different - he is a pop culture, horror film, and Disney fanboy who has always prioritized educating young adults. 

As an award-winning storyteller who grew up on the Mexico-United States border, he loves weaving strong Latino characters and authentic culture into his tales. He has ample experience crafting original content, including screenplays, novels, short stories, social media, curriculum, and grants. In his previous career, he was a Master Bilingual Teacher with a notoriety for transforming at-risk Latino youth by creating an engaging multimedia curriculum that brought the magic of movies into the classroom, catapulting him onto center stage at national and international education conferences. His greatest passions are imagination, event planning, creative thinking, people management, social media, and writing. 

These days, he works as the Social Media Strategist for a non-profit organization that promotes safe driving among our youth; here, he gets to make a difference not just in his community but in the world while using his talents and skills.

Cesar Caballero’s Session

1:15 p.m.–2:00 p.m. PT — Monday, October 21, 2024

Panel: Tools for Higher Ed Marketers: Social Media, Content Creation, Calendars, Time Management & More

The right tech stack can massively impact a marketer’s efficiency, time management, and output. During this panel, marketers will compare tools they’ve seen make the biggest impact on their day-to-day work and the best use cases for them. 

Discussion topics include:

  • Reviews of social media tools across various categories, including content creation, calendars, time management, social media listening, and more
  • The role of tools in coordinating content plans with other social media marketers across campus
  • How tools can support content planning in the short-term and long-term
  • Noteworthy tools that support the time and budget constraints of the solo social media team
Check out our early bird ticket prices!
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