Debbie Swartz

Director of Social Media
Vassar College

I've been responsible for Vassar's social media for the past six years, and prior to that, I handled the college's alum social media for five years. My first foray into social media was as a newspaper reporter, posting breaking news to Facebook and later to Twitter, as well as live tweeting from trials and other news events. The student ambassador team was assembled in 2019 after I attended the 2018 SMSSummit in Boston that discussed the topic. I've led the team since 2019 and now have 12 student ambassadors.

Debbie Swartz’s Session

12:45 p.m.–1:30 p.m. PT — Tuesday, October 22, 2024

Panel: Recruit and Manage Student Content Creators with Limited Resources

Student content creators are incredibly important to most higher ed marketers’ social media programs. While the opportunities feel endless, they can sometimes be hindered by time and resources, especially for one-person social media teams. During this panel, you’ll hear from time- and resource-strapped marketers on how they’ve managed to support a growing student social media team to help expand their content efforts. 

Topics include:

  • Hiring, expected hours, and compensation best practices to consider depending on your available budget
  • Balancing mentorship with production output from your student workers 
  • Encouraging collaboration within your team of student content creators
  • Managing, communicating, and establishing a content creation flow to keep students motivated and engaged
  • Shared highlights and challenges that come along with establishing and growing a student content team
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