Chris Forde

Director of Marketing & Public Information
Illinois Eastern Community Colleges & Lincoln Trail College

Chris Forde has been with Illinois Eastern Community Colleges and Lincoln Trail College since 2014 after spending 15 years as a broadcaster covering news and sports. He started as the Coordinator of Marketing and Public Information at LTC and became the Director of Marketing for IECC in 2020. He has a passion for storytelling, especially when it comes to video on social media. Outside of work, Forde is an avid volunteer serving on a variety of local boards and was honored by the Robinson Chamber of Commerce with its Outstanding Service Award. When he has time, he enjoys performing and is the co-founder of an improv troupe. He is a graduate of DePauw University.

Chris Forde’s Sessions

8:45 a.m.–9:45 a.m. PT — Tuesday, October 22, 2024

Speaker-Led Roundtable Discussion

Social Media Content for Community Colleges

10:00 a.m.–10:45 a.m. PT — Tuesday, October 22, 2024

Panel: Video Content Creation Do's and Dont's: IG Reels, TikTok & Youtube Shorts

Videos are engaging and can drive incredible results that are not easily achieved using other static content formats. This panel will break down important considerations and “do’s and don’ts” for video content creation to help solo social media marketers and content teams streamline their processes and create their best-performing videos based on their brand goals.

Topics include:

  • A breakdown of what makes an engaging video (story, structure, aspect ratio, and platform-by-platform style)
  • How to create a video content creation workflow that works for you and your student workers
  • Easy-to-use tools and other quick-win strategies to make video production easier
  • Higher Ed-specific obstacles to getting footage and tips to overcome them
  • Finding ways to showcase most students in videos and creating video content that feels authentic to your student body
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