Izabela Bos, MSBA

Social Media Manager
University of Miami Health System | Miller School of Medicine

Step into the world of cutting-edge digital marketing and branding. With over seven years of experience across multiple industries, Izabela Bos is a dynamic speaker who seamlessly merges creativity with data-driven strategies. Izabela has a Bachelor’s in International Marketing from Florida International University and a Master's in Applied Business Analytics from the University of Miami.

Currently, as the Social Media Manager at the University of Miami Health System, Miller School of Medicine, she orchestrates captivating narratives that resonate across 30+ social media pages, propelling engagement by a staggering 140.7%. By crafting compelling content and navigating crisis management, she has set new benchmarks in digital branding.

She has received accolades such as the 4th Annual Healthcare Digital Marketing Silver Award and has presented at multiple conferences exploring the dynamic landscape of digital branding, consumer engagement, business analytics, and strategic planning. With her passion for social media, prepare to be empowered to revolutionize your marketing approach in the digital age. 

Izabela Bos, MSBA’s Sessions

8:45 a.m.–9:45 a.m. PT — Tuesday, October 22, 2024

Speaker-Led Roundtable Discussion

Data Visualization & Reporting Insights to Leadership

Social Media Mastery: UHealth and Miller School of Medicine's Humanized Plan for Healthcare Engagement and Innovation

Join us for an insightful session where we delve into the success stories of UHealth, the University of Miami Health System, and the Miller School of Medicine's strategic social media initiatives. Discover the secrets behind our robust content strategy, fostering community engagement, and positioning ourselves as trusted authorities in the medical field. This session is important to attend for anyone working in healthcare education, managing multiple brands, or wanting to learn more about HIPAA regulations in social media content. 

Key Highlights:

  • Explore how UHealth achieved a remarkable 22.3% increase in total followers and a staggering 152.8% surge in engagement. 
  • Uncover the details of our platform-specific tactics, including a vibrant 744% engagement increase on TikTok and a 164% surge on LinkedIn.
  • Witness the dynamic and impactful social media brand crafted by the Miller School of Medicine. Dive into our well-thought-out content strategy that resulted in a remarkable 251% engagement growth across major platforms in just one year.
  • Gain insights into how UHealth and the Miller School of Medicine have excelled in healthcare education and communication through social media initiatives. 
  • Understand the commitment to excellence that has propelled these institutions to become trusted sources of medical knowledge and innovation.
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