Carrie Mills

Social Media Manager
University of Tennessee, Knoxville

Carrie Mills is the social media manager for the University of Tennessee, Knoxville. With over 15 years of experience in entrepreneurship, marketing, and communications in both the nonprofit sector and higher education, Carrie brings a well-rounded, relationship-driven approach to the strategy and management of the university’s flagship social media accounts. 

Carrie is proud to lead a social media program that reflects how UT is a university on the rise—from nationally recognized academic programs and transformative research to athletic excellence and innovative student success initiatives, there’s no limit to the great stories and life-changing work happening on Rocky Top! 

Carrie earned her B.S. in communications from Carson-Newman University and her M.S. in strategic and digital communication from UT. When she’s not working, she’s usually reading, driving her kids to sports, or hanging out in a hammock.

Carrie Mills’s Sessions

8:45 a.m.–9:45 a.m. PT — Monday, October 21, 2024

Speaker-Led Roundtable Discussion

How to Create an Effective Content Calendar

Infusing Your Brand Into Social Media

Social media platforms are not just for sharing information and communication anymore. In today’s digitally connected world, social media is critical for higher education institutions to amplify their brand and set themselves apart. In this session, we’ll explore strategies to ensure your social media content truly reflects your institution and resonates with your audience.

After this session, you will be able to:

  • Understand why a strong brand is so important to an integrated marketing strategy 
  • Articulate what makes your own institution unique
  • Identify elements that reinforce your brand’s identity on social media, such as visuals, phrases, traditions, voice, and tone
  • Recognize the importance of storytelling to reinforce and support key messages
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