David Ernst

Assistant Director of Digital Marketing
Bates College

I am a social media and digital marketing professional with over 12 years of experience.

As assistant director of digital marketing for Bates College, I am responsible for setting the social media strategy and goals for the broader institution, partnering with key departments and student organizations across campus to maximize their potential on social media. Additionally, I oversee all paid social campaigns, primarily geared towards the College’s enrollment initiatives, from development to execution. I also manage a small cohort of student workers who contribute to the college's efforts to shift our content and video production to more trending formats, namely vertical video.

Before Bates, I worked in media and television at the largest PBS affiliate in the country in New York (THIRTEEN/WNET), where I contributed to primetime television series including Great Performances, American Masters, and Nature.

David Ernst’s Session

10:00 a.m.–10:45 a.m. PT — Tuesday, October 22, 2024

Panel: Video Content Creation Do's and Dont's: IG Reels, TikTok & Youtube Shorts

Videos are engaging and can drive incredible results that are not easily achieved using other static content formats. This panel will break down important considerations and “do’s and don’ts” for video content creation to help solo social media marketers and content teams streamline their processes and create their best-performing videos based on their brand goals.

Topics include:

  • A breakdown of what makes an engaging video (story, structure, aspect ratio, and platform-by-platform style)
  • How to create a video content creation workflow that works for you and your student workers
  • Easy-to-use tools and other quick-win strategies to make video production easier
  • Higher Ed-specific obstacles to getting footage and tips to overcome them
  • Finding ways to showcase most students in videos and creating video content that feels authentic to your student body
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