Brett Glannon (She/Her)

Social Media Manager
The University of Kansas

Brett Glannon is a higher ed social media professional with over 6 years of digital marketing and social media experience. A proud Jayhawk, Brett graduated from the University of Kansas in 2018 with a degree in Marketing, and in 2022, she landed her dream gig right back at her alma mater.

As the social media manager at KU, Brett oversees the social strategy of KU’s flagship social accounts. She leads the social team to develop content and is passionate about crafting social strategies that build communities and spark engagement.

In her free time, Brett loves spending time with her two Mini Aussies, Indigo & Panda. 

Brett Glannon (She/Her)’s Session

1:30 p.m.–2:15 p.m. PT — Tuesday, October 22, 2024

Panel: (Thoughtfully) Jumping on Trends: How to Leverage Them Without Straying From Your Institution's Brand

While always a balance of risk and reward, social media trends provide incredible and unique opportunities to connect with your audiences. This panel will dive into the nuances of thoughtfully choosing the right moments for your brand to reap the biggest benefits. 

Discussion topics include:

  • Trendspotting and forecasting: How to identify relevant trends and adopt them in a timely manner. 
  • Creating an internal formula for evaluating trends: How to determine the right content fit for your brand, when to pass on a trend, and resources for guidance on trending content
  • Incorporating trending formats into a pre-existing social media strategy
  • How trends can backfire in the current social media landscape 
  • Examples from our speakers on trend successes, how they’ve approached making tough calls on content, and lessons learned from underperforming content
Check out our early bird ticket prices!
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