Kaytlyn Gill

Social Media Manager - Flagship Accounts
UNC Charlotte

Kaytlyn Gill is the Social Media Manager for UNC Charlotte, where she leads the university’s flagship social media channels–creating engagement and community connection through innovative content strategies. With a passion for telling the university’s story, Kaytlyn strategizes content that keeps the current audience engaged and warmly welcomes new audience members! 

Kaytlyn holds a Master of Arts in Strategic Communication from Liberty University and is currently a Ph.D. candidate specializing in Social Media Research. She collaborates closely with the social media team to develop and implement creative ideas, ensuring the content reflects the life and value of UNC Charlotte. Outside of her professional life, Kaytlyn loves going on long walks and hikes, enjoying nature’s beauty.

Kaytlyn Gill’s Session

1:30 p.m.–2:15 p.m. PT — Tuesday, October 22, 2024

Panel: (Thoughtfully) Jumping on Trends: How to Leverage Them Without Straying From Your Institution's Brand

While always a balance of risk and reward, social media trends provide incredible and unique opportunities to connect with your audiences. This panel will dive into the nuances of thoughtfully choosing the right moments for your brand to reap the biggest benefits. 

Discussion topics include:

  • Trendspotting and forecasting: How to identify relevant trends and adopt them in a timely manner. 
  • Creating an internal formula for evaluating trends: How to determine the right content fit for your brand, when to pass on a trend, and resources for guidance on trending content
  • Incorporating trending formats into a pre-existing social media strategy
  • How trends can backfire in the current social media landscape 
  • Examples from our speakers on trend successes, how they’ve approached making tough calls on content, and lessons learned from underperforming content
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