Joel Villarini Falbe

Former Director of Social Media, Florida International University
Digital Marketing Director, Hearst Media Production Group

I am a digital & social media marketing and communications professional with over 20 years of experience across multiple industries. I’ve worked as a client, agency, and media, providing me a full circle understanding. Graduated from the University of Denver with a B.A. in Digital Media Studies and currently pursuing an M.S. in Marketing from Florida International University (FIU).

My experience includes building websites, social media management and audits, content production, crisis management, podcasting, and digital strategy specializing in Hispanic audiences. I’ve worked with brands such as Dr Pepper, Avocados from México, Southwest Airlines, The Home Depot, and more. My work has been recognized and awarded, including the Latin Social TV Award for Best Connected Show (Idol Puerto Rico 2012).

I currently serve as Social Media Director for FIU, where I develop content strategies, social listening, vendor management, training, media buying, and analytics while providing support to colleges and units.

Joel Villarini Falbe’s Session

12:00 p.m.–12:45 p.m. PT — Tuesday, October 22, 2024

Digging Into Metrics & Analytics as a Team of One

Tracking metrics and social media ROI often fall under the purview of solo social media marketers. In this session, Joel will share tips for managing metrics and analytics when time and resources are of the essence.

You’ll learn how to:

Keep track of the important metrics if you’re facing data-overwhelm
Identify what you should be measuring
How to translate the numbers into insights leadership will value
Different ways to organize and calculate metrics
Streamline tracking and reporting to make your life easier
Defining light engagement vs. deep engagement
Prioritize metrics and performance analysis alongside all of your other social media duties
How to draw analytics from your competitors

Check out our early bird ticket prices!