Social Media Marketing Strategy for Higher Education

Debbie Swartz’s Sessions

8:45 a.m.–9:45 a.m. PT — Monday, October 21, 2024

Speaker-Led Roundtable Discussion

How to Build and Scale a Social Media Team

12:45 p.m.–1:30 p.m. PT — Tuesday, October 22, 2024

Panel: Recruit and Manage Student Content Creators with Limited Resources

Student content creators are incredibly important to most higher ed marketers’ social media programs. While the opportunities feel endless, they can sometimes be hindered by time and resources, especially for one-person social media teams. During this panel, you’ll hear from time- and resource-strapped marketers on how they’ve managed to support a growing student social media team to help expand their content efforts.

Topics include:

Hiring, expected hours, and compensation best practices to consider depending on your available budget
Balancing mentorship with production output from your student workers
Encouraging collaboration within your team of student content creators
Managing, communicating, and establishing a content creation flow to keep students motivated and engaged
Shared highlights and challenges that come along with establishing and growing a student content team