Ashley Simmons

Content and Social Media Strategist
Harvard University Public Affairs & Communications

For the last three years, Ashley has been a member of the Content Strategy team at Harvard Public Affairs and Communications (HPAC). In her role, she creates content for all of Harvard’s flagship social media accounts and Harvard.edu. She also distributes an internal newsletter highlighting featured content on Harvard.edu, and another newsletter that dives into a different area of digital communications each month. She organizes professional development opportunities for digital communicators within Harvard’s community and manages the Content Strategy intern team. Prior to joining HPAC, Ashley worked on the communications team at Harvard School of Dental Medicine. She also spent five years working as an admissions counselor and digital marketer at a private high school. Ashley is an avid reader, an enthusiastic Taylor Swift fan, and enjoys football and hockey season.

Ashley Simmons’s Session

12:00 p.m.–12:45 p.m. PT — Monday, October 21, 2024

Panel: Content Creation - Brainstorming, Resourcing, and Planning to Stay Consistent

Creating an effective content strategy requires that marketers be thoughtful, flexible, and creative. Panelists will explore approaching content strategically, along with the nuts and bolts of ways marketers can stay consistent.

Discuss topics include:

  • Mapping content to institutional goals and priorities
  • Strategy tools available to make long-term content planning accessible and approachable
  • Working internally and externally to develop collaborative content
  • Planning for recurring events and balancing consistency vs. creativity
  • How to leverage repurposing content and posting cadence to your advantage
  • Finding content inspiration beyond your industry 
  • Tackling content creation planning while balancing other social media priorities
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