Social Media Marketing Strategy for Higher Education

Chris Forde’s Sessions

8:45 a.m.–9:45 a.m. PT — Tuesday, October 22, 2024

Speaker-Led Roundtable Discussion

Social Media Content for Community Colleges

10:00 a.m.–10:45 a.m. PT — Tuesday, October 22, 2024

Panel: Video Content Creation Do's and Dont's: IG Reels, TikTok & Youtube Shorts

Videos are engaging and can drive incredible results that are not easily achieved using other static content formats. This panel will break down important considerations and “do’s and don’ts” for video content creation to help solo social media marketers and content teams streamline their processes and create their best-performing videos based on their brand goals.

Topics include:

A breakdown of what makes an engaging video (story, structure, aspect ratio, and platform-by-platform style)
How to create a video content creation workflow that works for you and your student workers
Easy-to-use tools and other quick-win strategies to make video production easier
Higher Ed-specific obstacles to getting footage and tips to overcome them
Finding ways to showcase most students in videos and creating video content that feels authentic to your student body