Karla Fung

Director of Social Media
UC Davis

Karla Fung works as the Director of Social Media at the University of California, Davis, returning to her beloved alma mater after a decade of being the voice behind many brands regionally, statewide, and nationally on social media. As the UC Davis brand social media manager, she oversees editorial decisions for the flagship accounts, working in collaboration with partners across the university and hospital campuses to make sure the breadth of stories are being told. She is passionate about shining spotlights on cultural and identity based communities to increase their visibility and help them grow. Karla manages a team of interns to produce creative social content to tell the UC Davis story, mentoring them along the way. 

Outside of working in social, Karla loves to cook for her friends and family, tries to spend as much time outdoors as possible, and buys more books than she can read. 

Karla Fung’s Session

10:45 a.m.–11:30 a.m. PT — Tuesday, October 22, 2024

Incorporating DEIB Into Your Social Media Content Initiatives

Historically, higher education communications have struggled or even avoided creating content around identity and heritage moments in the calendar year. The reasons for this are many: the volume of moments could overrule an editorial calendar, staff bandwidth issues, the need for cultural accuracy, creating a “fairness of coverage” among the moments, and lastly, avoiding performative declarations. 

However, recent cultural shifts have increased expectations for organizations to recognize cultural moments and support diversity. A lack of content can be perceived as “not caring” about a community. Universities must now ensure a diversity of stories and storytellers in their communications to foster a meaningful online community. But how is this work done in a meaningful, non-performative way that is relevant to their actual campus community?

Attendees of this talk will leave with:

  • A framework for decision-making
  • Guidance on how to approach culturally relevant content
  • Real examples of how communities are celebrated
  • Challenges and concerns to consider
Check out our early bird ticket prices!
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