Social Media Marketing Strategy for Higher Education

Shelley Farmer’s Session

1:15 p.m.–2:00 p.m. PT — Monday, October 21, 2024

Panel: Tools for Higher Ed Marketers: Social Media, Content Creation, Calendars, Time Management & More

The right tech stack can massively impact a marketer’s efficiency, time management, and output. During this panel, marketers will compare tools they’ve seen make the biggest impact on their day-to-day work and the best use cases for them.

Discussion topics include:

Reviews of social media tools across various categories, including content creation, calendars, time management, social media listening, and more
The role of tools in coordinating content plans with other social media marketers across campus
How tools can support content planning in the short-term and long-term
Noteworthy tools that support the time and budget constraints of the solo social media team