Back to Agenda

Looking forward to this session? Share it!

The right tech stack can massively impact a marketer’s efficiency, time management, and output. During this panel, marketers will compare tools they’ve seen make the biggest impact on their day-to-day work and the best use cases for them. 

Discussion topics include:

  • Reviews of social media tools across various categories, including content creation, calendars, time management, social media listening, and more
  • The role of tools in coordinating content plans with other social media marketers across campus
  • How tools can support content planning in the short-term and long-term
  • Noteworthy tools that support the time and budget constraints of the solo social media team

Cesar Caballero
Social Media Strategist
Texas Transportation Institute - Youth Transportation Safety Program


Shelley Farmer
Associate Director of Communications and Social Media
Barnard College

Kelly Bennett
Social Media Manager
University of Cincinnati

Anna Ribbeck
Social Media Strategist
LSU AgCenter