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The right tech stack can massively impact a marketer’s efficiency, time management, and output. During this panel, marketers will compare tools they’ve seen make the biggest impact on their day-to-day work and the best use cases for them. 

Discussion topics include:

  • Reviews of social media tools across various categories, including content creation, calendars, time management, social media listening, and more
  • The role of tools in coordinating content plans with other social media marketers across campus
  • How tools can support content planning in the short-term and long-term
  • Noteworthy tools that support the time and budget constraints of the solo social media team

Cesar Caballero
Social Media Strategist
Texas Transportation Institute - Youth Transportation Safety Program

 

Shelley Farmer
Associate Director of Communications and Social Media
Barnard College

Kelly Bennett
Senior Social Media Manager
University of Cincinnati

Anna Ribbeck
Social Media Strategist
LSU AgCenter