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Creating an effective content strategy requires that marketers be thoughtful, flexible, and creative. Panelists will explore approaching content strategically, along with the nuts and bolts of ways marketers can stay consistent.

Discuss topics include:

  • Mapping content to institutional goals and priorities
  • Strategy tools available to make long-term content planning accessible and approachable
  • Working internally and externally to develop collaborative content
  • Planning for recurring events and balancing consistency vs. creativity
  • How to leverage repurposing content and posting cadence to your advantage
  • Finding content inspiration beyond your industry 
  • Tackling content creation planning while balancing other social media priorities

Deanna Stevens Ulrich
Director of Digital Content
Kent State University


Jesse Summers
Director of Social Media and Brand Strategy
University of Oregon

Maya Wesby
Social Media Manager
Harvard Graduate School of Education

Leann Garnelis
Social and Emerging Media Manager
University of Connecticut