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In our industry, we understand social media's essential role in supporting business goals, brand awareness, reputation, and audience engagement. Building a collaborative and effective social media strategy requires support, and those who don’t eat, sleep, and breathe social marketing may not see the strengths and opportunities as clearly.
This presentation will focus on strategies to increase organizational buy-in for social media marketing by:
- Demonstrating the value of social media through data-driven evidence
- Understanding and addressing key stakeholders
- Addressing common challenges and offering tailored solutions
- Aligning goals
- Communication strategies and leveraging success stories
Dani Dean
Associate Director of Social Media
The Ohio State University