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Videos are engaging and can drive incredible results that are not easily achieved using other static content formats. This panel will break down important considerations and “do’s and don’ts” for video content creation to help solo social media marketers and content teams streamline their processes and create their best-performing videos based on their brand goals.

Topics include:

  • A breakdown of what makes an engaging video (story, structure, aspect ratio, and platform-by-platform style)
  • How to create a video content creation workflow that works for you and your student workers
  • Easy-to-use tools and other quick-win strategies to make video production easier
  • Higher Ed-specific obstacles to getting footage and tips to overcome them
  • Finding ways to showcase most students in videos and creating video content that feels authentic to your student body

Chris Forde
Director of Marketing & Public Information
Illinois Eastern Community Colleges & Lincoln Trail College


Stephanie Ramirez
Associate Director of Social and New Media
Amherst College

Laura Nickerson
Head of Social Media
Keck School of Medicine of USC

David Ernst
Assistant Director of Digital Marketing
Bates College