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Historically, higher education communications have struggled or even avoided creating content around identity and heritage moments in the calendar year. The reasons for this are many: the volume of moments could overrule an editorial calendar, staff bandwidth issues, the need for cultural accuracy, creating a “fairness of coverage” among the moments, and lastly, avoiding performative declarations.
However, recent cultural shifts have increased expectations for organizations to recognize cultural moments and support diversity. A lack of content can be perceived as “not caring” about a community. Universities must now ensure a diversity of stories and storytellers in their communications to foster a meaningful online community. But how is this work done in a meaningful, non-performative way that is relevant to their actual campus community?
Attendees of this talk will leave with:
- A framework for decision-making
- Guidance on how to approach culturally relevant content
- Real examples of how communities are celebrated
- Challenges and concerns to consider
Karla Fung
Director of Social Media
UC Davis