Back to Agenda

Looking forward to this session? Share it!

While always a balance of risk and reward, social media trends provide incredible and unique opportunities to connect with your audiences. This panel will dive into the nuances of thoughtfully choosing the right moments for your brand to reap the biggest benefits. 

Discussion topics include:

  • Trendspotting and forecasting: How to identify relevant trends and adopt them in a timely manner. 
  • Creating an internal formula for evaluating trends: How to determine the right content fit for your brand, when to pass on a trend, and resources for guidance on trending content
  • Incorporating trending formats into a pre-existing social media strategy
  • How trends can backfire in the current social media landscape 
  • Examples from our speakers on trend successes, how they’ve approached making tough calls on content, and lessons learned from underperforming content

Laurie Roberts
Director of Digital Communications
Johnson & Wales University


Katelyn Mills-Erickson
Manager of Admissions Communications and Marketing
University of Iowa

Brett Glannon (She/Her)
Social Media Manager
The University of Kansas

Kaytlyn Gill
Social Media Manager - Flagship Accounts
UNC Charlotte