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Instagram is still one of the most popular social media platforms among college students, but how can schools use it effectively to connect with them?

In this presentation, Brenna shares how she transformed UNC Kenan-Flagler’s Instagram presence from a passive, one-way communication channel to an active, student-centered community. Because of the intentional strategy shift, engagement increased by 105% compared to the previous year, and their audience also increased by 20%.

She discusses the strategies, tools, and best practices used to create and curate authentic content, including a template for reaching out to students and examples of high-performing posts.

After this talk, attendees will be able to:

  • Use all types of Instagram posts (stories, Reels, feed) to showcase students
  • Properly reach out to students/staff/faculty to gather content
  • Keep content professional for a university while still having fun
  • Track the best metrics for engagement

Brenna Green
Social Media Manager
UNC Kenan-Flagler Business School