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Social media platforms are not just for sharing information and communication anymore. In today’s digitally connected world, social media is critical for higher education institutions to amplify their brand and set themselves apart. In this session, we’ll explore strategies to ensure your social media content truly reflects your institution and resonates with your audience.

After this session, you will be able to:

  • Understand why a strong brand is so important to an integrated marketing strategy 
  • Articulate what makes your own institution unique
  • Identify elements that reinforce your brand’s identity on social media, such as visuals, phrases, traditions, voice, and tone
  • Recognize the importance of storytelling to reinforce and support key messages
 

Carrie Mills
Social Media Manager
University of Tennessee, Knoxville