Elissa Fontenot

Executive Director of Digital Marketing
Texas State University (TXST)

A Texas State University alum, Elissa has over a decade of experience in digital marketing including content strategy, digital advertising, analytics and email marketing. She currently oversees a team of digital professionals and shapes the digital content strategy for a half-dozen social media accounts at TXST plus the digital advertising efforts, email marketing strategy for Presidential communications to institutional messages, and the university’s high-profile web properties. She also supports the cross team efforts with video and the TXST Podcast Network for the digital distribution of the content.

Elissa Fontenot’s Session

10:45 a.m.–11:30 a.m. PT — Monday, October 20, 2025

Panel: Executive-Ready Reporting: How to Translate Data into Strategic Insights

This panel will explore how higher ed social media professionals translate data into high-impact reports that inform strategy, showcase value, and drive institutional goals forward.

You'll hear how panelists craft compelling, executive-ready reports tailored for leadership. Learn how to determine the right level of detail, structure meaningful narratives around your analytics, and use tools like AI, automation, and data visualization to elevate your reporting.

Panelists will share real examples of their own reports, along with tips on:

  • Scaling in-depth analytics into a 1-2 page summary of actionable insights
  • Structuring reports that resonate when you’re not in the room to present them
  • Getting your reports in front of decision-makers
  • Creating visuals that simplify complex data and engage non-technical audiences

Whether you’re building your first leadership report or looking to refine your approach, this session will give you new strategies, templates, and tools to make your data impossible to ignore.

Check out our early bird ticket prices!
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