Social Media Marketing Strategy for Higher Education

Maree Jones’s Session

12:45 p.m.–1:30 p.m. PT — Tuesday, October 21, 2025

Sustainable Social Media Management: Preventing Burnout in Higher Education

Social media in higher education is often described as a chaotic, high-pressure environment: one that feels like fighting an endless dumpster fire. But what if you could take back control, calm the chaos, and transform your social media strategy into something purposeful and impactful? This session is a call to breathe, refocus, and reignite your passion for authentic connection. Together, we’ll explore the unique pressures higher ed communicators face, identify sources of burnout, and learn how to rise above them. You’ll leave with a renewed sense of clarity, practical strategies to bring order to the chaos, and inspiration to build healthier, more sustainable social media practices.

Takeaways:

Reframe the chaos: Learn how to embrace challenges as opportunities for meaningful change.
Discover strategies to prioritize what truly matters and connect authentically with your audience.
Build boundaries and advocate for yourself, creating space for both professional success and personal well-being.
Walk away with tools and templates you can implement immediately to reduce stress and restore balance.
Rekindle your passion for social media through community, collaboration, and self-care.