Social Media Marketing Strategy for Higher Education

Brenna Green’s Session

10:00 a.m.–10:45 a.m. PT — Monday, October 20, 2025

Keeping AI Approachable While Expanding Its Role in Social Media

AI is transforming how higher education institutions manage their social media presence. But what are some concrete (and approachable) ways to use it to our advantage?

In this presentation, Brenna will share how she leverages AI in her day-to-day as a social media manager team of one. This will include content creation help, analytics, accessibility, and more.

Attendees will learn to:

Implement AI tools for enhanced social media analytics and insights.
Use AI to boost engagement and create more accessible content.
Develop effective AI prompts for various social media tasks.
Leverage AI for brainstorming and SEO help.

Whether you're new to AI or already using it, this session will inspire you to rethink how it can foster a more interactive and student-centered online community.