David Ernst
Assistant Director of Digital MarketingBates College
I am a social media and digital marketing professional with over 12 years of experience.
As assistant director of digital marketing for Bates College, I am responsible for setting the social media strategy and goals for the broader institution, partnering with key departments and student organizations across campus to maximize their potential on social media. Additionally, I oversee all paid social campaigns, primarily geared towards the College’s enrollment initiatives, from development to execution. I also manage a small cohort of student workers who contribute to the college's efforts to shift our content and video production to more trending formats, namely vertical video.
Before Bates, I worked in media and television at the largest PBS affiliate in the country in New York (THIRTEEN/WNET), where I contributed to primetime television series including Great Performances, American Masters, and Nature.