Former radio journalist turned social media guy, now enjoying the role of Assistant Director of Social Media at Dallas College, where we tell stories that connect, inspire, and spark conversation.
10:45 a.m.–11:30 a.m. PT — Tuesday, October 21, 2025
When multiple campus departments are creating content for overlapping audiences, it’s easy to end up in each other’s lanes—leading to duplicated efforts, mixed messages, and audience fatigue. This panel dives into how higher ed institutions are strategically defining content “swim lanes” to streamline messaging, reduce friction, and ultimately elevate everyone’s impact.
Panelists will explore how to clarify who owns what—and why it matters—from flagship accounts to athletics, student life, and academic departments. Learn how to align content around shared goals without stepping on toes, and how to use strategy, data, and trust-building to create a more collaborative approach to social media.
Topics will include:
Defining swim lanes across departments: ownership, audience, and content focus
Using Homecoming and other big campus moments as examples of differentiated—but complementary—content strategies
Handling overlapping topics (like mental health or academic support) with unique angles tailored to each channel’s audience
Frameworks for pitching content that adds unique value instead of redundancy
Using analytics and strategic storytelling to gain buy-in and demonstrate the “why” behind your approach
Building collaboration structures that maintain clear roles while fostering campus-wide unity
You'll leave this session with strategies, frameworks, and real-world examples that show how clearly defined lanes don’t limit creativity—they unlock it. When every account knows its role, the entire campus social ecosystem wins.
1:30 p.m.–2:15 p.m. PT — Tuesday, October 21, 2025
Social media is in a constant state of flux—algorithms shift, platforms rise and fall, and features disappear overnight. For social media managers and content creators in higher ed, this ever-changing landscape presents both a challenge and an opportunity: how do we stay agile without losing sight of our purpose?
This panel brings together marketers to discuss the realities of navigating platform changes, evolving user behaviors, and growing uncertainty, while continuing to engage their communities and meet institutional goals. Learn how to adapt your strategy, follow your audience wherever they go, and lead with purpose even when the platforms themselves are unpredictable.
Panelists will share insights on: