Debbie Swartz

Director of Social Media
Vassar College

I've been responsible for Vassar's social media for the past six years, and prior to that, I handled the college's alum social media for five years. My first foray into social media was as a newspaper reporter, posting breaking news to Facebook and later to Twitter, as well as live tweeting from trials and other news events. The student ambassador team was assembled in 2019 after I attended the 2018 SMSSummit in Boston that discussed the topic. I've led the team since 2019 and now have 12 student ambassadors.

Debbie Swartz’s Session

8:45 a.m.–9:30 a.m. PT — Monday, October 20, 2025

Speaker-Led Roundtable Discussion

Collaborating with Student Content Teams

Check out our early bird ticket prices!
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