Dorothy Jones
Chief Marketing OfficerDallas College
1:30 p.m.–2:15 p.m. PT — Tuesday, October 21, 2025
Social media is in a constant state of flux—algorithms shift, platforms rise and fall, and features disappear overnight. For social media managers and content creators in higher ed, this ever-changing landscape presents both a challenge and an opportunity: how do we stay agile without losing sight of our purpose?
This panel brings together marketers to discuss the realities of navigating platform changes, evolving user behaviors, and growing uncertainty, while continuing to engage their communities and meet institutional goals. Learn how to adapt your strategy, follow your audience wherever they go, and lead with purpose even when the platforms themselves are unpredictable.
Panelists will share insights on: