Eve Gaciarz’s Sessions
8:45 a.m.–9:30 a.m. PT — Monday, October 20, 2025
Speaker-Led Roundtable Discussion
User-generated content (UGC) is one of the most authentic tools higher education institutions can use to tell their stories, but collecting it with intention takes more than reposting a good photo. This session will explore how Yale School of Management has empowered its community to share moments, insights, and stories that genuinely reflect the campus experience.
Join us to learn practical strategies for motivating students, alumni, faculty, and staff to contribute meaningful UGC. We will explore how to build trust, spark engagement, and encourage storytelling across all levels of your institution. You will also discover how to move beyond reactive content collection and use UGC strategically to amplify your brand, strengthen community connections, and align content with your broader communications goals. Whether you want to implement UGC into your content strategy or are looking to refine your approach, this session will offer actionable takeaways to help you elevate the voices of your campus with purpose.
Key Takeaways:
- Learn how to motivate your community to share UGC through clear, purposeful communication
- Discover how to engage faculty and staff in UGC creation and ensure their stories align with your goals
- Understand how to curate and strategically use UGC to enhance your institution’s brand and messaging
- Explore best practices for using UGC to build authentic, lasting connections with your campus community
