Jacob Moore

Social Media and Digital Content Specialist
University of Minnesota School of Nursing

Jacob Moore is a digital strategist for the University of Minnesota School of Nursing. Over the past 2.5 years in his role, he’s prioritized bringing the ‘social’ back to the school’s social media. He credits his relationships with the school’s students and faculty for enabling him to create content that is timely, diverse, and on the pulse. 

At the Social Media Strategies Summit, Jacob plans to open up about how he went about relationship building, the benefits of these collaborative efforts, and the metrics that came from these relationship-focused campaigns. 

Jacob Moore’s Session

8:45 a.m.–9:30 a.m. PT — Monday, October 20, 2025

“Ask Us Anything” Panel

Customizing Your Social Media Strategy for Diverse Audiences

In this session, you'll hear from marketers that create content for a variety of audiences, including nontraditional graduate students (Yale School of Management), alumni and families (Bucknell University), students (University of Washington, School of Nursing), and faculty (University of Minnesota School of Nursing). This is an "Ask Me Anything" style session; you dictate the panel's content in real time! Bring all your burning questions related to the topic and get answers from unique perspectives. 

Check out our early bird ticket prices!
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